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Program Book Ad Rate Card

Join us in Toronto for the
38th Annual World Fantasy Convention
Thursday, November 1 – Sunday, November 4, 2012

Northern Gothic and Urban Fantasy are the dual literary themes of WFC 2012. Gothic Fiction traditionally takes place in an ancient castle or abbey, but in today's literature, the cityscape has replaced the old castle and urban fantasy is the "new gothic." Urban Fantasy is a mode, where a city is a place, or iconic; Urban Fantasy recounts an experience, told from within, and from the perspective of characters.

Guests of Honour:
John Clute •   Encyclopedist Guest of Honour
Elizabeth Hand •   Author Guest of Honour
Richard A. Kirk •   Artist Guest of Honour
Gary K. Wolfe •   Toastmaster

Special Guests:
Charles de Lint    •   Tanya Huff    •   Patricia Briggs    •   Mercedes Lackey    •   Larry Dixon

Please consider a promotional ad in the World Fantasy Convention Program Book for your company, your books, your clients, your convention, or one of your authors in the field

Full Page, Inside Front Cover Full colour only: SOLD
Full Page, Inside Back Cover Full colour only: SOLD
Back Cover Full colour only: SOLD
The above three options are available on a first-come, first-served basis.
If unavailable, please consider placing a Full Page Colour Ad elsewhere in the Program Book.
Full Page Ads
(7"x 10", full bleed, 8.625" x 11.25")
Full colour: $850
Black & white: $475
Half Page Ads
(3.5" x 10" or 4.75" x 7")
Full colour: $500
Black & white: $275
Quarter Page Ads
(3.4375" x 5")
Full colour: $300
Black & white: $150
1/8 Page Ads Black & white only $75

Submitting Your Artwork


Materials Accepted: All ads must be received in electronic format.
Please make every effort to proofread your ads before submission; we will not undertake to make any corrections to your ad once we receive your files.
Preferred formats: If you need to submit in a different format, email Rina Weisman first to ensure we can accept it.

•   PDF / press optimized

•   TIFF files / 300 dpi resolution, grayscale or CMYK

File submission: Please send all files to Christopher Roden—
Payment questions: Rina Weisman,
Publisher Liaison—

Please note:

•   You will be sent an invoice and payment instructions once your ad files are received and confirmed.

•   Please wait to receive an invoice before paying for your ad.

•   Please include your mailing address when you submit your ad, so that we may mail you a tearsheet showing proof of publication after the convention

•   If your accounting department requires we fill out vendor paperwork for payments please email them to Rina Weisman as soon as possible.

Guests of Hounour
Elizabeth Hand
Elizabeth Hand
Author Guest of Honour
John Clute
John Clute
Encyclopedist Guest of Honour
Richard A. Kirk
Richard A. Kirk
Artist Guest of Honour
Gary K. Wolfe
Gary K. Wolfe

Special Guests
Charles de Lint
Charles de Lint
Special Guest
Tanya Huff
Patricia Briggs
Patricia Briggs
Mercedes Lackey
Mercedes Lackey
Larry Dixon
Larry Dixon

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